# Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)

> **NCT07721883** · NA · RECRUITING · sponsor: **University of Southern California** · enrollment: 4500 (estimated)

## Conditions studied

- Perceptions of Tobacco Products

## Interventions

- **BEHAVIORAL:** Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

## Key facts

- **NCT ID:** NCT07721883
- **Lead sponsor:** University of Southern California
- **Sponsor class:** OTHER
- **Phase:** NA
- **Study type:** INTERVENTIONAL
- **Status:** RECRUITING
- **Start date:** 2025-07-01
- **Primary completion:** 2027-11-01
- **Final completion:** 2028-05-01
- **Target enrollment:** 4500 (ESTIMATED)
- **Last updated:** 2026-07-23

## Collaborators

- [object Object]

## Primary source

ClinicalTrials.gov registry: https://clinicaltrials.gov/study/NCT07721883

## Citation

> US National Library of Medicine, ClinicalTrials.gov registration NCT07721883, "Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)". Retrieved via MORVS 2026-10-20 from https://api.morvs.ai/clinical/NCT07721883. Licensed CC0.

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