THE STEPAN PESTICIDE IS REGISTERED TO BE SOLD IN A BOX CONTAINING 90 WATER SOLUBLE PACKETS, EACH CONTAINING 1/2 OZ. OF THE STEPAN PESTICIDE. THE EPA APPROVED LABEL FOR STEPAN STATES CORROSIVE, CAUSES SEVERE EYE AND SKIN DAMAGE AND CONTAINS INSTRUCTIONS FOR USE WHICH REQUIRE THAT THE 1/2 OZ PACKET BE DILUTED WITH 1 GALLON OF WATER. ON AT LEAST 71 OCCASIONS IN 1998, RESPONDENT SOLD OR DISTRIBUTED A PRODUCT IT CALLED CITRIPURE. THE CITRIPURE PRODUCE CONSISTED OF THE COMBINATION OF ONE OF THE PACKETS FROM THE STEPAN PESTICIDE PRODUCT, A PLASTIC BOTTLE AND A TRIGGER. CLAIMS MADE FOR CITRIPURE, AS PART OF ITS DISTRIBUTION, STATED THAT IT WAS ENVIRONMENTALLY FRIENDLY AND SAFER FOR YOUR BODY AND THE EARTH AROUND YOU. CLAIMS FOR CITRIPURE SUBSTANTIALLY DIFFERED FROM CLAIMS MADE FOR THE STEPAN PESTICIDE AS A PART OF THE LABEL REQUIRED IN CONNECTION WITH THE STEPAN PESTICIDE REGISTRATION. RESPONDENT MADE AT LEAST 71 MISBRANDED SALES OR DISTRIBUTION OF THE CITRIPURE PRODUCT. PROPOSED PENALTY: $5,500.