# BUENA VIDA SIN FUMAR--MEDIA/COMMUNITY DEMONSTRATION

> **NIH NIH R01** · UNIVERSITY OF TEXAS HLTH SCI CTR HOUSTON · 1989 · $1,080,568

## Abstract

The project will demonstrate and analyze the effect of mass media and
community organization and training to reduce cigarette smoking in specific
low income population near the Mexican border in South Texas. Smoking rates
are relatively high among men in this group and, if current trends continue,
rates of smoking-related cancer may increase relative to populations in
which smoking rates among men have decreased.

The  investigators will construct a partially-randomized, longitudinal,
quasi-experimental design involving residents of eight selected locations
where adults (18-64yrs.) in approximately 3,500 households and approximately
18,000 students (14-18  yrs.) in ten senior high school will be invited to
participate in the research program.  In all locations, cigarette smoking
and variables related to cigarette smoking will be measured over a five-year
period in household interviews of adults from randomly sampled census blocks
and class-room surveys of students from senior-high-schools.   In
sub-samples, two or three biochemical tests will be employed to supplement
self-reports of smoking.  Three of the study locations will provide control
or comparison for assessing program effects in four other study locations
where different media/community activities will be conducted for smoking
prevention/cessation.  One location will serve as a control for the first
two years before experimental programs to reduce smoking are introduced
there.

Three levels of experimental activity will be established sequentially in
different locations and/or blocks or neighborhoods within locations:  (1)
Mass media program only; (2) Media and  direct community organization and
training to increase encouragement and reinforcement for responses
specifically related to smoking  cessation/prevention;  (3)   Media and
community organization as above, with establishment of additional systems
for more general social support for stress-coping.   The different
experimental methods will be based on  theoretical  principles from the
behavioral sciences and will also be designed to  correspond  to  meaningful
policy  option for local and regional planners.  All program activities will
be integrated into existing public health service  structures  though  local
authority  and  with  active  participation  of  the  study  communities  to
demonstrste effective material and services that can be  feasibly  continued
and adopted by other public health agencies.

## Key facts

- **NIH application ID:** 3176425
- **Project number:** 5R01CA038347-05
- **Recipient organization:** UNIVERSITY OF TEXAS HLTH SCI CTR HOUSTON
- **SAM.gov UEI:** ZUFBNVZ587D4
- **Principal Investigator:** ALFRED L MCALISTER
- **Activity code:** R01 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 1989
- **Award amount:** $1,080,568
- **Award type:** 5
- **Project period:** 1985-01-01 → 1990-12-31

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/3176425

## Citation

> US National Institutes of Health, RePORTER application 3176425, BUENA VIDA SIN FUMAR--MEDIA/COMMUNITY DEMONSTRATION (5R01CA038347-05). Retrieved via MORVS 2026-10-25 from https://api.morvs.ai/grant/nih/3176425. Licensed CC0.

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