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STATES\n\nSECURITIES AND EXCHANGE COMMISSION\n\nWashington, D.C. 20549\n\nFORM 10-K\n\n☑\n\nANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934\n\nFor the fiscal year ended December 31, 2025\n\nor\n\n☐\n\nTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934\n\nFor the transition period from ________ to ________\n\nCommission file number:  001-12421\n\nNU SKIN ENTERPRISES, INC.\n\n \n\n \n\n(Exact name of registrant as specified in its charter)\n\n \n\nDelaware\n\n \n\n87-0565309\n\n(State or other jurisdiction of incorporation or organization)\n\n \n\n(IRS Employer Identification No.)\n\n \n\n75 West Center Street\n\nProvo, Utah  84601\n\n \n\n \n\n(Address of principal executive offices, including zip code)\n\n \n\nRegistrant’s telephone number, including area code: (801) 345-1000\n\nSecurities registered pursuant to Section 12(b) of the Act:\n\nTitle of each class\n\n \n\nTrading Symbol(s)\n\n \n\nName of each exchange on which registered\n\nClass A Common Stock, $.001 par value\n\n \n\nNUS\n\n \n\nNew York Stock Exchange\n\nSecurities registered pursuant to Section 12(g) of the Act:   None\n\nIndicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes ☐   No ☑\n\nIndicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes ☐   No ☑\n\nIndicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the\npreceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes ☑   No ☐\n\nIndicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T\n(§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  Yes ☑   No ☐\n\nIndicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging\ngrowth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.\n\nLarge accelerated filer  ☐\n\n \n\nAccelerated filer  ☑\n\nNon-accelerated filer  ☐\n\n \n\nSmaller reporting company  ☐\n\n \n\n \n\nEmerging growth company  ☐\n\nIf an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with\nany new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐\n\nIndicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over\nfinancial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. ☑\n\nIf securities are registered pursuant to Section 12(b) of the Act, indicate by\ncheck mark whether the financial statements of the registrant included in the filing reflect the correction of an error to previously issued financial statements.  ☐\n\nIndicate by check mark whether any of those error corrections are restatements\nthat required a recovery analysis of incentive-based compensation received by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b).  ☐\n\nIndicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes ☐   No ☑\n\nBased on the closing sales price of the Class A common stock on the New York Stock Exchange on June 30, 2025, the last business day of the Registrant’s second fiscal\nquarter, the aggregate market value of the voting stock held by non-affiliates of the Registrant was approximately $390 million. All\nexecutive officers and directors of the Registrant, and all stockholders holding more than 10% of the Registrant’s outstanding voting stock (other than institutional investors, such as registered investment companies, eligible to file beneficial\nownership reports on Schedule 13G), have been deemed, solely for the purpose of the foregoing calculation, to be “affiliates” of the Registrant.\n\nAs of January 31, 2026, 48,126,825 shares of the\nRegistrant’s Class A common stock, $.001 par value per share, and no shares of the Registrant’s Class B common stock, $.001 par value per share, were outstanding.\n\nDocuments incorporated by reference. Portions of the Registrant’s Definitive\nProxy Statement for the Registrant’s 2026 Annual Meeting of Stockholders are incorporated by reference in Part III of this report. The Definitive Proxy Statement or an amendment to this Form 10-K will be filed with the Securities and Exchange\nCommission within 120 days after the Registrant’s fiscal year end.\n\nTABLE OF CONTENTS\n\n \n\n \n\nPage\n\n[PART I](#PARTI)\n\n \n\n1"}