The contact owned a 2007 BMW 328i. The contact received notification of NHTSA Campaign Number: 22V119000 (Engine and Engine Cooling). The contact stated that while driving approximately 60 MPH, there was whitish grey smoke coming from the vehicle. The vehicle was taken to the residence where it was parked, and there was smoke coming from under the hood. The contact pushed the vehicle away from the residence and from structures and became aware that there were heat bubbles on the hood of the vehicle and called 9-1-1. The Police and Fire Department arrived, and the firemen axed the hood and extinguished the fire under the hood. The fire department was able to extinguish the fire. The Police and Fire Department filed reports; however, the reports were not available. There were no injuries. The vehicle was towed to a tow lot. The manufacturer was not notified of the failure. The failure mileage was approximately 198,000.