The contact owns a Ford F-150. The contact stated that while driving, there was an audible noise was heard and observed smoke coming from beneath the hood on the driver's side near the alternator. The contact pulled over and discovered flames coming from the engine compartment. The fire department responded and extinguished the fire. No injuries were sustained and no additional property damages were reported. The vehicle was not destroyed and was later towed to an independent mechanic; however, the vehicle was ot diagnosed or repaired. The dealer was contacted but did not diagnosed or repair the vehicle. The manufacturer was not notified. The approximate failure mileage was 151,798